Welcome to Life Moves Too Fast. The personal blog of Don Krutewicz.

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1000 Updates on Twitter

August 12th, 2008 | 99 Comments | Posted in Social Media

So as of this writing I have reached 1000 updates on the social-micro-blogging platform. For the casual user, I would say this is either a testament to my pathetic misuse of banter or just that I really do have a lot to say on a whim. Nevertheless, we shall celebrate, yes?

I joined Twitter in March of 2007, but only became a regular user in December. I blogged earlier about whether the platform had ‘jumped the shark’, but clearly there are still plenty of people still flocking to its graces. I enjoy Twitter simply because I lack the time to effectively communicate my life in person. There, that is the real truth. Some people hide behind their Twitter moniker or just ‘retweet’ news. Others do nothing but complain about how much they hate their jobs. I just like to share tidbits about my day and encounters (and feelings), so thanks for tuning in. In 9 months, I guess I’ve had 1000 opportunities to do so. Go me.

So, how do you use Twitter?

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Censorship. Are you yourself online?

June 25th, 2008 | 8 Comments | Posted in In the News, Social Media

I got to reading an article last week in my June 23rd issue of Business Week about China’s war against online content. The long and short of the article covers the highly visible topic of censorship to China’s bloggers and consumers. But what drew my interest is the business behind filtering China’s populace from speaking openly on the Web.

The article speaks of firms within China who pay monitors to scour forums, blogs and Web sites for negative publicity on its clients. They then, in turn, attempt to mitigate a fire storm of opinion by either squashing the issue before it spreads, or engaging the content owner to help solve the issue in question. The Web has long been the portal to free-speech for the western world, so how do you feel about your government censoring what you post or allowing businesses to monitor what you post about them or their customers?

The debate rages worldwide on censoring content available to users. China has been the focus of late, namely due to the spotlight shun upon it for the Olympics. But the problem exists globally. Many muslim countries ban sites they deem as ‘morally harmful’ (Source). The topic of net-neutrality is, for example, routinely being discussed by our presidential candidates and are cornerstones to many platforms in US politics. Freedom of censorship ensures your opinion is protected from slander or prosecution, and that you have access to an outlet to share original content. Censorship has broader definitions, though, including ones’ choice to use the Web as their sounding board, where by saying things he or she would not say in public.

I have long supported the general moral stance that I will only blog (or tweet, etc.) content online that I would just as easily share face-to-face. Blogging, for instance, is used by countless contributors as a venue for sharing views or musings they would otherwise not say in person. I have no grief with this practice, but do those doing so fully understand the risk?

We’ve all heard of the Dooce effect? So apply named for the popular blogger who was fired from her job for blogging about her co-workers. Censorship is most commonly applied to the blogger of today by their employer or institution. Here at our office, we are prohibited from accessing sites such as YouTube, Craigslist or even gaming sites. But do you bloggers who use social networking as your outlet to share your most honest feelings accept the risk that you could easily be ‘outed’ in real life? I once had a co-worker who maintained a secret blog to chastise his marriage and relationship with his wife. Last I heard, he is still married with child.

Censoring your content is by all means the right of the owner. Means exist within most social media tools and sites to restrict who can view your content. But this begs the question, what good is sharing content if you censor your own viewers? As China and other countries and entities continue to block access to user-submitted content, the same number will fight for their right to access the same.

Content generators, just remember your right to a free and open Web is what you make of it. Choose wisely. But know that I will never post something here I would not say to you if I took you out to dinner. Not because I am afraid of the risks, nor because I am an honest individual (lord knows!). It is because I stand behind the principle that despite the openness the Web has given me, I choose not to exploit this venue for the sake of disparagement.

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Nuke the Fridge

June 19th, 2008 | 927 Comments | Posted in In the News, Social Media

Time Magazine listed UrbanDictionary.com as one of its 50 top sites of 2008 (source). This site is chock full of sayings and phrases that you may hear uttered around your kid sisters’ high school these days. When we were young, the ‘cool’ new words were spread through day to day use. New words and fads spread quickly, but only by word of mouth and many were regionalized. Today the Web has the power to spread things infinitely faster, across borders, cultures and languages. This has expanded from just words, sayings, or gestures to content and videos. There even is a word for such trends: a meme.

I was reading this morning on Kottke’s blog about a saying that has spread far and wide in just a few short weeks, one that I had not heard of called nuke the fridge:

Not so long ago, on May 24th, IMDB message board participant beachedblonde coined a new phrase: nuke the fridge. Here’s the definition from the Urban Dictionary…it’s roughly equivalent to jumping the shark:

A colloquialism used to delineate the precise moment at which a cinematic franchise has crossed over from remote plausibility to self parodying absurdity, usually indicating a low point in the series from which it is unlikely to recover. A reference to one of the opening scenes of Indiana Jones and the Kingdom of the Crystal Skull, in which the titular hero manages to avoid death by nuclear explosion by hiding inside a kitchen refrigerator.

There are already 16,000 results for variations of this term in Google. There are Facebook pages, t-shirts, and even a Website already set-up to expose this meme. (via Kottke). Internet meme’s are running rampant on the Web. Wikipedia and other sites have now cataloged most of these viral trends for constant enjoyment. Some of my favorite meme’s of recent memory include: The RickRoll, the Dramatic Chipmunk, Leeroy Jenkins, Tay Zonday, and who can forget All Your Base Are Belong To Us.

For that small period of time where each person with a cable modem and email shares that video, or that Website, an entrepreneur is born. Just look at iJustine, the video blogger turned Web celebrity. Her 300-page iPhone Bill video catapulted her to virtual stardom.

So, with the internet able to spread these like wildfire, do you tire of them quickly?

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Is your small business taking advantage of social media?

May 8th, 2008 | 1 Comment | Posted in Small Business, Social Media

Facebook. Myspace. Digg. Angie’s List. If you are a small business owner and have never heard of these four Web sites before, I am afraid I have some bad news. You are missing out on potential, free exposure.

Social Media is changing the way businesses are understanding their customers. If your business limits its online presence to advertising banners or organic search, it’s missing out. Social Networking sites such as Myspace or Del.icio.us are helping your customers connect with similar users of your products and services, and sharing their experiences. Popular social networks have become more than just playgrounds for millenials. Did you know over 30% of Facebook’s users are over the age of 35?

Twitter, a kind of micro-blogging platform, has changed the way online users communicate and share their lives - and wants and needs. Prominent businesses such as Zappos.com and even CNN use Twitter to advertise sales to it’s key demographic, or share top news stories that click through to full-featured articles (filled with those ad’s you spent last years budget on).

Then there is the new generation of reviews and ratings given by your actual customers. If you are a restaurant owner, or perhaps own a service business such as landscaping or auto repair, there is a whole new set of online venues you need to listen to. Yelp.com, a popular user-review site, allows customers to rate and score restaurants and businesses in their home towns. What is happening here is potential customers are going to the Web first to see what others are saying about your business before they pick the place to take mom on Mother’s Day. According to Yelp, the site had an average of 9 million unique visitors in March 2008.

What you need to know here is that when exploring what changes you need to make to draw more traffic or business, it is important to harness the power of social media instead of sinking all your time into AdWords or banner ads on your local newspapers’ site. By setting up a Twitter or MySpace account and advertising sales, offering discounts to loyal fans via quick text messages or posts, or listening to what customers are saying or ‘tagging’ on sites like Digg.com, you are actually interacting with your customers. Instead of simply advertising and watching imaginary click-throughs, you are actually participating.

And the best part about social media is creating accounts and interacting with your customers usually costs you no money at all and you can take their input directly back to your business.

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Welcome to Life Moves Too Fast

May 1st, 2008 | 459 Comments | Posted in In the News, Social Media, Travel, Video Blog


Life Moves Too Fast launched on 1 May 2008 as the blog of Don Krutewicz. Enjoy a quick introduction into the goals behind LMTF.

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